Its easy, tell the scenario first

Senthilnath, our usability engineer for Active Directory Manager Plus, came up with this neat ad for introducing the product.

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In a world of conversations its hard to make someone read your brochure or website. In less than 30seconds if you have to tell about your product (software in our case) better tell the scenario in which the product will be useful. The more closer your scenario is, to the real world pains, the more the user will trust you and try you.

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